This entrepreneurship-focused programme explores how modern businesses can support wellbeing and sustainable work practices.
Students work in international teams to develop business concepts addressing the challenge: “How can businesses support wellbeing and balance for employees and customers?”
Participants focus on idea development, business modelling, and sustainable value creation. The programme runs in parallel with the marketing track, allowing
entrepreneurial solutions to be developed alongside real marketing concepts. You will build a business idea that aligns with an effective communication strategies.
KEY ACTIVITIES
WHAT YOU WILL GAIN
The virtual component will serve as an engaging and interactive introduction to the programme’s theme and objectives. During this online session, students will be introduced to the core concepts of work-life balance in modern business environments and its growing importance for both individuals and organizations. The session will highlight current workplace trends, challenges related to stress and productivity, and the role of sustainable and responsible business practices in supporting employee wellbeing.
| Date: | May 8, 2026 |
| Time: | 10:00 |
| Start date: | May 18, 2026 |
| End date: | May 22, 2026 |
With your application and this confirmation of your participation you agree as follows: