DENMARK, Viborg: Sustainable Marketing

Course content

The Summer School in Sustainable Marketing will provide you with an understanding of why and how companies can work towards a more sustainable business concept. Furthermore, the course is centered around business-driven social responsibility and gives you the knowledge and tools to take CSR/Sustainability from talk to action. You will get a unique opportunity to obtain new knowledge, while learning to solve real-life problems related to the UN’s 17 SDGs and to Sustainable Marketing through problem-based learning.

Social activities

We are planning a number of fun social activities for you, such as a trip to nearby Aarhus, Denmark’s second largest city, and to Denmark's famous West Coast.

Teaching method

Our teaching is mainly based on the pedagogical concept problem-based learning. The teaching will deal with real-life challenges and solutions related to Sustainable Marketing aspects and a large part of the teaching and learning processes will take place outside the classroom. You will use fieldwork as an important method of bringing data into the classroom. During the course, you will visit companies who work with sustainability in their daily operations - and companies that don’t. You will make presentations, participate in discussions and dialogue, and you will work in groups. We require full attendance and active involvement in class, field visits, and presentations, and we will include these aspects in your final assessment.

Assessment

A group-based written assignment based on a real-life case followed by an oral examination in groups. During the oral examination, we will address both the group and the individual group members, and you will get an individual grade. A representative of the case company may be present during the examination.