BELGIUM, Campus Oud-Turnhout, Thomas More: Esports & Gaming

Exploring the future of sports entertainment as a revenue generator
Esports is more than just competitive gaming—it is a rapidly expanding industry at the intersection of entertainment, technology, and business. But what exactly defines esports, and how can it be used as a powerful marketing tool? What roles exist for sports managers in this dynamic sector, and what emerging trends and challenges are shaping its future?
This Blended Intensive Program (BIP) offers an in-depth, hands-on exploration of the esports industry, providing insights into its potential and impact. Through a mix of interactive workshops, engaging activities, and visits to innovative companies within the esports and gaming sector, participants will discover how this fast-evolving field is shaping the future of sports and entertainment. The program seamlessly blends learning with fun, incorporating exciting hands-on experiences, real-world case studies, and entertaining activities that make the journey both educational and enjoyable. It is designed for international students who might aspire to become sports managers, marketers, or gaming industry professionals. This immersive experience offers a unique opportunity to dive into the world of esports and explore its limitless potential.