LATVIA, Riga Technical University (RTU): Communicating Values: Marketing, Culture and Responsibility in Europe

About the Programme

This BIP will explore timely and relevant topics in international communication and marketing with a strong focus on values, sustainability, and responsible leadership. Planned themes include:

• Value-based communication across cultures,
• Responsible branding and marketing in the European context,
• The role of sustainability and ESG in corporate and institutional messaging,
• Diversity, equity, and inclusion in leadership and communication strategies.

The academic content will be enriched with visits to companies and other engaging activities that foster cultural exchange and intercultural understanding among students.

Programme Format

This BIP will follow the Erasmus+ Blended Intensive Programme (BIP) format, combining short-term physical mobility in Riga (the capital of Latvia) with virtual component sessions held before the on-site activities. The physical mobility is planned for March 2026 (exact dates to be confirmed).

There is no participation fee for the event. Participants are expected to cover their own travel, accommodation, and meals. However, Erasmus+ funding is typically available through home institutions to support participation, including coverage for travel expenses and a daily allowance.