DENMARK, Kolding: Bridging Culture through Innovation: Exploring Danish Business and Communication in a Global Context

Project description

This project invites students from across Europe to explore how Danish culture, communication style, and innovation mindset create one of the world’s most business-friendly and creative environments. Through company visits, cultural experiences, and interactive workshops, students will compare Danish and international approaches to doing business, reflect on intercultural communication, and develop their own innovative, cross-cultural business concept.

Learning Outcomes and Competencies Obtained from this Project

By the end of the project, students will be able to:

1. Identify key aspects of Danish culture, communication patterns, and their impact on business behavior.

2. Explain Denmark’s position as an innovation leader and ease of doing business.

3. Compare Danish approaches to entrepreneurship and innovation with their home countries.

4. Apply trendspotting and scenario thinking to propose an innovative business idea or cultural concept adapted to the Danish context.

5. Demonstrate intercultural collaboration and reflective communication skills in a multinational team.

What is included?

• Accommodation (5 nights, Sunday to Friday)
• Breakfast (x 5, Monday to Friday)
• Lunch (x 5, Monday to Friday)
• Dinner (x 2, Monday & Thursday)

For a detailed description of this project, please visit the website IBA Kolding.